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Case Studies

iDental Group

How a 5-location dental practice scored 5,120 leads in 5 months!

Industry
Dental
Services
Facebook Ads

The Problem

iDental Group is a 5-location dental practice in South Florida. Spanning from Miami to West Palm Beach, this client was in need of a dynamic approach that would generate new patient and dental implant leads. They tested a few different approaches to Facebook ads before enlisting the assistance of DR but didn’t generate the results they were hoping for.

A Deeper Dive

A closer look at the challenges

Challenge 1

Their local market in South Florida is extremely competitive. They needed an approach that would help them stand out and bring value to Facebook users.

Challenge 2

Naturally, there is a delay in online action to offline visit when it comes to dentists. It would be challenging to generate relevant leads, keep their attention, and ensure they show up for their appointment.

Challenge 3

South Florida is a very diverse population. To truly make an impact, iDental would need a strategy that appealed to English and Spanish speakers alike.

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

Using Facebook Ads, the Digital Resource team implemented a scalable and consistent strategy to generate leads to the multi-location practice. The goal would be to increase the number of raw leads and decrease the average cost per lead.

Implementation 1

Step 1

Before we developed a campaign game plan, we did extensive research to determine who was most likely to act on their ads. Based on collaborative research between our team and the iDental team, we decided on 3 key audiences.

Step 2

With our audience variants defined, we needed to choose an offer. We identified what we could offer users in return for their contact information. We chose unique offers for the new patient and dental implant efforts.

Step 3

Finally, it was time to develop our ads – including copy and creative. We had 3 audience variants and 2 offers, so it was key to make the messaging direct, easy to understand, and compelling. Additionally, knowing the diversity of our target audiences, we needed to make sure to have ads in English and Spanish.

Step 4

Over the course of 5 months, our team tracked performance, staying aware of trends based on audience, budgetary, and creative variables. This allowed us to make minute adjustments and maximize results.

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

Implementation

Step 1

Before we developed a campaign game plan, we did extensive research to determine who was most likely to act on their ads. Based on collaborative research between our team and the iDental team, we decided on 3 key audiences.

Step 2

With our audience variants defined, we needed to choose an offer. We identified what we could offer users in return for their contact information. We chose unique offers for the new patient and dental implant efforts.

Step 3

Finally, it was time to develop our ads – including copy and creative. We had 3 audience variants and 2 offers, so it was key to make the messaging direct, easy to understand, and compelling. Additionally, knowing the diversity of our target audiences, we needed to make sure to have ads in English and Spanish.

Step 4

Over the course of 5 months, our team tracked performance, staying aware of trends based on audience, budgetary, and creative variables. This allowed us to make minute adjustments and maximize results.

Step 5

Step 6

Step 7

Step 8

Step 9

Step 10

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Impact

  • 5,120 Total Leads
  • $11.68 per Lead
  • $59,802 Spent

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