Book your free 30-minute consultation to learn how we can transform your marketing strategy.
.webp)
Miracle Leaf Macon
Case Study
.webp)
Facebook Ads
13.25X
Projected Return on Ad Spend
Learn how Facebook Ads helped Miracle Leaf Macon fill its grand opening with approved medical cannabis patients.
The Problem
As Miracle Leaf Macon, a medical cannabis health center, geared up for its grand opening, the practice enlisted Digital Resource to generate patients seeking medical cards. The core difficulty was the platform itself — Facebook's cannabis content guidelines are tight, and the campaign needed to navigate them while still casting a wide enough net to fill a brand-new center.
.webp)
A Deeper Dive
A closer look at the challenges
Challenge
01
Facebook's cannabis content guidelines are tight, significantly limiting how the campaign could speak to its audience.
Challenge
02
As a brand-new location gearing up for a grand opening, the campaign needed to cast a wide enough net to fill the center from a standing start.
Challenge
03
Balancing compliance with reach meant the campaign couldn't rely on broad, generic targeting — it had to be intentional within a narrow set of allowable messaging.
The Solution
The Digital Resource team built a compliance-aware Facebook Ads campaign designed to navigate the platform's cannabis content guidelines while casting a wide but intentional net, refreshing creative continuously to prevent fatigue and adjusting focus mid-flight to keep the campaign aligned with patient needs.
.webp)
Implementation
Step 1
We built a Facebook Ads campaign designed to navigate the platform's cannabis content guidelines while casting a wide but intentional net to maximize reach.
Step 2
We implemented continuous ad refreshes throughout the three-month window to keep the campaign from fatiguing.
Step3
We shifted emphasis toward Telehealth services mid-flight, keeping the campaign relevant as the center's offering and the audience's needs came into focus.
.webp)
Impact
13.25X
Projected Return on Ad Spend
49
Approved Patients
411
Leads Generated
