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Scenthound Waco

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500 Pre-Opening Members 2.5X Return on Ad Spend

How a new dog grooming location broke franchise records with Facebook Ads!

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The Problem

Scenthound is a franchise dog grooming salon offering basic hygiene and routine care as well as monthly membership packages. With a new location opening in Waco, this business was eager to build a pre-opening buzz and generate many leads in a short amount of time.

A Deeper Dive

A closer look at the challenges

Challenge 1

Scenthound was new to the Waco area. Our team needed to build awareness in the local community and get the word out about the franchise. This location would also be competing against other established groomers in the area.

Challenge 2

We needed to explain the value of the monthly membership in a way that was simple and easy to understand to get customers to commit to a recurring fee.

Challenge 3

Scenthound Waco wanted to open with a significant number of monthly members already committed. Our team needed to create a sense of urgency to get customers to sign up before the grand opening.

Challenge 4

Challenge 5

Challenge 5

Challenge 5

The Solution

We used Facebook Ads and granular targeting options to reach the local audience while producing cost-effective leads. Offering a discounted founding membership monthly fee would entice Facebook users to sign up early and stay committed.

Implementation 1

Step 1

After researching competitors, target audiences, and user preferences, we selected an offer to feature in the ads.

Step 2

We defined a target audience and pinpointed the target radius in which people would be most likely to try a new groomer. We structured our Facebook Ad campaign to include ad sets targeting users based on interests, website behaviors, location, and more. During this process, we made sure to keep an eye on the number of users we could reach.

Step 3

We automated the delivery of all Facebook leads directly to the client’s email and CRM to help facilitate quick follow-up.

Step 4

We monitored the campaign and optimized it for maximum performance. We listened closely to client feedback and brainstormed new audiences to keep the cost per acquisition low.

Step 5

Step 6

Step 7

Step 8

Step 9

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Step 10

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Implementation

Step 1

After researching competitors, target audiences, and user preferences, we selected an offer to feature in the ads.

Step 2

We defined a target audience and pinpointed the target radius in which people would be most likely to try a new groomer. We structured our Facebook Ad campaign to include ad sets targeting users based on interests, website behaviors, location, and more. During this process, we made sure to keep an eye on the number of users we could reach.

Step 3

We automated the delivery of all Facebook leads directly to the client’s email and CRM to help facilitate quick follow-up.

Step 4

We monitored the campaign and optimized it for maximum performance. We listened closely to client feedback and brainstormed new audiences to keep the cost per acquisition low.

Step 5

Step 6

Step 7

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Impact

<span class="impact-span">500</span> Pre-Opening Members

<span class="impact-span">2.5X</span> Return on Ad Spend

<span class="impact-span">969</span> Facebook Leads

<span class="impact-span">$6.79</span> per Lead

<span class="impact-span">$16,505</span> Monthly Estimated Revenue

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