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True Dental Chattanooga
Case Study
Dental
Social Media Marketing
139.9%
Increase in Facebook Content Interactions (YoY)
Learn how Social Media Management helped True Dental — Chattanooga build a consistent, trust-building presence across Facebook and Instagram.
The Problem
True Dental — Chattanooga had no consistent or cohesive presence on social media. Posting was irregular and off-theme, with no unified brand look across platforms. The content wasn't showcasing the practice's services or building trust with prospective patients — leaving both platforms with reach well below the practice's potential in its local market.
A Deeper Dive
A closer look at the challenges
Challenge
01
An inconsistent posting cadence created visibility gaps, causing the practice to disappear from followers' feeds for stretches at a time.
Challenge
02
Posts lacked a shared visual identity across platforms, undercutting brand recognition.
Challenge
03
Prospective patients had little visibility into the team, the treatments, or what a visit actually felt like — the things that build confidence before someone books.
The Solution
The Digital Resource team established a consistent, on-brand posting cadence across Facebook and Instagram, introducing before/after treatment content, patient education, and team spotlights to build trust and humanize the practice ahead of a first visit.
Implementation
Step 1
We established a reliable, on-schedule posting cadence across Facebook and Instagram so the practice showed up consistently instead of disappearing between posts.
Step 2
We applied unified, on-brand visual guidelines to every post, creating a cohesive and recognizable feed across both platforms.
Step3
We built a content mix around before-and-after treatment results to build credibility, patient education addressing common questions and concerns, and team spotlight posts introducing providers and staff — humanizing the practice and building trust ahead of a first visit.
Step 4
We tracked and refined performance across both platforms to identify what resonated, focusing the strategy on what drove the strongest trust-building and engagement.
Impact
139.9%
Increase in Facebook Content Interactions (YoY)
100%
Instagram Views (YoY)
100%
Instagram Content Interactions (YoY)
33.3%
Facebook Follows (YoY)
