Oct 2, 2022
Good web design is one of the most powerful tools you can use to positively influence shopper behavior.
Certain web design principles in West Palm Beach can encourage visitors to buy and spend more money on your products and services.
Here are some statistics to prove that:
For 2023, focus on how to meet your customer's needs and keep them satisfied with your web design. With consistent delivery of excellent user experience, you can convert leads into sales!
In this article, we will discuss what's trending in the web design industry so you know which strategies to adopt, meet your visitors' rising expectations, and make your site more appealing and functional for them.
With modern users' rising expectations, staying on top of trends is how you can satisfy their ever-changing needs and demands. Implementing them can also make a difference in how search engines will rank your website.
That being said, you definitely want to keep these trends in mind:
According to James Thurlow-Craig, Founder and Managing Director of the UK's leading web design agency, the focus in 2023 will be more on tending to what site visitors need and want, and a greater emphasis on accessibility.
In other words, for a particular website to perform well, it should be optimized for non-keyword input, such as voice search, voice command, and virtual reality.
You should make your web pages easy and convenient for your target audience to find the items they want and checkout. This is the definition of a delightful user experience - a simple and easy user interface design with your target customers in mind.
Here are some tips on how you can make your website more accessible for all users:
According to the Harvard Business Review, 81% of customers attempt to solve issues with a product before reaching out to a live representative. 91% of people also said that they would use a knowledge base if it can satisfy their needs.
Modern consumers are digital savvy, and they seriously want to help themselves if given the right tools. This is why 90% of customers worldwide expect businesses to have an online self-service portal.
No wonder more and more brands are now investing in website development and web design tools.
Aside from having a dedicated page for answering FAQs, it's also useful to add chatbots to your website design in West Palm Beach.
Chatbots aren’t only useful for providing fast customer service queries, you can also use them to generate leads, segregate cold leads from those who are ready to convert, and push leads further down the sales funnel.
Integrating them into your web design this 2023 can delight users and provide the speedy engagement and response they demand from businesses and organizations today.
Flat design is a minimalist design commonly used in both interface and user experience design. It uses flat icons and two-dimensional shapes to make websites and apps highly responsive and load fast across a variety of screen sizes.
The flat design emphasizes more on simplicity, functionality, and usability. Here’s how:
Aside from using simple shapes, flat design is also about using simple silhouettes, sparse elements, and visual tricks, like hidden navigation bars with minimal buttons.
In 2023, minimalism no longer means black and white. Designers will move towards a more experimental layout while keeping it organic and simple.
Make your website design more appealing to the emotions of your visitors with colors and other visual elements.
You can use Color Theory to take control over the color layout of your website design theme in West Palm Beach. This is a great way of reinforcing your message and compelling visitors to take immediate action.
According to QuickSprout, people judge products within 90 seconds of seeing them - and 90% of that evaluation is based on color alone. Choosing the right colors for your website and brand impacts how your audience perceives the value of your business.
There are many ways you can use subtle hues to elicit different kinds of sentiments. For example, your website may use bright colors to evoke joy and excitement while at the same time compel visitors to convert.
The problem, however, is that there are more than 10 million colors to choose from. So, how can you determine the best color combination for your site?
Here are some colors that will be trending in 2023. You might want to consider building a palette around and incorporating the following into your site:
Image from SBS Zipper.
It's essential to understand Color Theory this 2023 when trying to develop the right color combinations for your site. It will help you tell a story and convey the right emotions. You can create different types of feelings depending on the message you want to communicate with your audience.
To grab the attention of users and convince them to explore your site, it’s necessary to make your site engaging and visually interesting.
There are many ways you can make your site more interactive. But this 2023, micro-animations and smart videos are the trends.
You can use micro-animations to guide your visitors' eyes to critical information or to take them to the next step. It's also a great way to add some fun to your design.
One of the ways you can use micro-animation is dynamic scrolling. It allows you to tell a story as people scroll through your site. It can captivate users and get them deeply involved as you take them on a journey.
Video backgrounds, on the other hand, can bring your site to life. Although some experts say that adding videos is detrimental to your site, statistics show otherwise.
Videos are a great way of telling people who you are, what you offer, and what people can expect from you the moment they land on your page.
However, animations and videos can be heavy in terms of bandwidth. So, you also wouldn't want to sacrifice your site’s loading speed in favor of video or animated graphics.
Strike a balance between an aesthetically pleasing and engaging site and a functional, fast-loading one.
Take your website design in West Palm Beach to the next level this 2023 by staying on top of trends!
Consider incorporating chatbots for a better user experience, using a flat design for faster loading speed, optimizing it for voice search and command better accessibility.
You can also do this by employing the right color scheme to compel users to convert, and adding interactive elements for a more dynamic website.
At Digital Resource, our team of web designers and web developers will work with you to help you achieve your marketing and business goals by incorporating the right web design elements and colors into your site. Plus, they'll work alongside our search engine optimization experts to ensure your website ranks high enough for potential customers to find it!
Contact us today to see your vision turn into reality!