PPC & Paid Ads Insights

What Amazon's Creator Ad Shift Means for Your PPC Strategy

A PPC agency breaks down Amazon's quiet rollout of creator ad placements and what it means for your Sponsored Products budget.

Google Folds Display Into Demand Gen: What It Means for Lead Generation Ads

Google is folding Display into Demand Gen. See what changes for lead generation ads, plus how similar-audience targeting returns to display prospecting.

6 Signs It's Time to Bring in a Paid Search Agency

Not sure if it's time to bring in a paid search agency? Here are the clearest signs your paid search account has outgrown DIY management.

PPC Management Services: What to Check Before Google Auto-Upgrades Your Account to AI Max

Google auto-upgrades broad match and auto-created assets to AI Max on September 1. See what PPC management services should check first.

Google Ads for Roofing Companies: What Changes When Local Services Ads Move to Performance Max

Google is folding Local Services Ads into Performance Max starting August 2026. See what changes for Google Ads for roofing companies and how to prepare.

The Anatomy of a High-Converting Google Ads Landing Page

our Google Ads management strategy is only as strong as the landing page behind it. See the layout, messaging, and trust signals that drive conversions.