Lights, camera, action! The most awaited night in the entertainment industry is almost here. The 95th Academy Awards, popularly known as the Oscars, will take place on Sunday, March 12, 2023, at 8 p.m. ET/5 p.m. PT at the Dolby Theatre at Ovation Hollywood in Los Angeles.
This year, all 23 categories will be presented live at the event, following last year's controversy over pre-taping eight competitive categories. The decision sparked a backlash from industry professionals who felt it diminished the value of the categories. The Academy has since taken note and decided to make the awards presentation a live affair, and we can't wait to see how it all unfolds!
If you're a business owner or a digital marketer, this year's Oscars is a perfect opportunity to take advantage of real-time marketing strategies. With millions of people tuning in to watch the show, you can use this event to reach a wider audience, engage with potential customers, and build brand awareness.
But before diving into these strategies, allow the experts at our digital marketing agency in Miami to talk about why it matters for business owners and marketers.
Real-Time Marketing (RTM) is like a fast-paced game of content creation, where brands create engaging and relevant content in real-time to capitalize on breaking news and events. It's an effective way to reach a wider audience, engage with potential customers, and build brand awareness.
Unlike traditional marketing, RTM requires brands to be quick on their feet and adaptable. This involves constantly monitoring social media and other news sources for trending topics and breaking stories and then creating content that is relevant to the conversation. Think of it like being a news reporter who covers your own brand and industry!
When done right, RTM can make a massive impact on your business. It's a great way to show your audience that your brand is up-to-date and actively participating in the conversation. By leveraging RTM strategies during the Academy Awards, you can create a buzz around your brand and engage with a larger audience.
In today's fast-paced digital world, businesses must keep up with the latest news and trends to stay relevant and competitive. That's where RTM comes in. RTM strategy involves creating and distributing real-time content, often in response to current events or trends.
Why does RTM matter for business owners and marketers? For one, it allows brands to reach a wider audience by creating timely and relevant content for breaking news and events. During the Oscars, for example, businesses can create content related to the awards ceremony, movies, or celebrities involved. This could include memes, gifs, or real-time ads that capture viewers' attention and encourage social media engagement.
RTM is also great for building brand awareness and increasing social media engagement. By creating content that is shareable and relevant to the conversation, brands can increase their reach and build a loyal following. This can increase brand authority and credibility, increasing business opportunities and customer trust.
But perhaps most importantly, RTM allows businesses to stay top-of-mind and relevant in their industry. By being the first to share breaking news or trending topics, brands can position themselves as thought leaders and influencers in their industry. This can increase brand authority and credibility, increasing business opportunities and customer trust.
Now that we've covered what RTM is and why it's important, the experts at our digital marketing agency in Miami will now discuss five proven RTM strategies you can use during the Academy Awards to take your marketing efforts to the next level.
One of the most popular and effective RTM strategies is live tweeting. As the name suggests, it involves tweeting about the event as it unfolds in real time. The Academy Awards is the perfect opportunity to jump on this trend, as millions of people will be tuning in to watch the show.
During the event, you can tweet about everything from red-carpet fashion to acceptance speeches. You can also use popular hashtags like #Oscars2023, #AcademyAwards, and #JimmyKimmel to increase your reach and engagement. Just make sure that your tweets are relevant and add value to the conversation, rather than just spamming your followers.
Memes and gifs are a great way to add humor and personality to your RTM efforts. During the Academy Awards, you can create relevant memes and gifs to the event and share them on social media. For example, you could create a meme of a celebrity reacting to a particular moment during the show or a gif of Jimmy Kimmel telling a joke.
Memes and gifs are highly shareable, which means that they have the potential to go viral and reach a wider audience. Just ensure your memes and gifs are tasteful and align with your brand's values.
Influencer partnerships are another effective RTM strategy. By partnering with an influencer with a large following, you can tap into their audience and reach new potential customers. During the Academy Awards, you can partner with influencers attending the event or watching it from home.
You can work with influencers to create content relevant to the event and promote your brand. For example, you could ask influencers to share their thoughts on red-carpet fashion and include a link to your fashion brand in their post.
Real-time ads are ads that are created and deployed in real time. During the Academy Awards, you can create ads that are relevant to the event and target people who are watching the show. For example, you could make an ad promoting your movie streaming service and target people tweeting about the Best Picture nominees.
Real-time ads are highly targeted and can effectively reach a specific audience. The experts at our digital marketing agency in Miami suggest that the ads you use should be relevant to the event and add value to the conversation.
Branded hashtags are hashtags that are unique to your brand. During the Academy Awards, you can create a branded hashtag relevant to the event and encourage people to engage with your brand. For example, you could create a hashtag like #DigitalResourceOscars and ask people to share their thoughts on the show using the hashtag.
Branded hashtags are a great way to increase your reach and engagement during the event. Just make sure that your hashtag is easy to remember and relevant to the event.
The Academy Awards is an excellent opportunity to take advantage of real-time marketing strategies. By live-tweeting, creating memes and gifs, partnering with influencers, creating real-time ads, and using branded hashtags, you can reach a wider audience, engage with potential customers, and build brand awareness.
At Digital Resource, we understand the power of real-time marketing and can help you take your marketing efforts to the next level. The team of experts at our digital marketing agency in Miami can work with you to create and implement effective RTM strategies that align with your brand's values and goals.
So, whether you're a small business owner or a digital marketer, don't miss out on the opportunity to capitalize on the Academy Awards with real-time marketing.
Contact us today to learn more about how we can help you achieve your marketing goals and grow your business.
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!