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Pink Zebra Moving
Case Study
Franchise
Blogging
348%
Increase in Blog Clicks
Learn how Blogging helped Pink Zebra Moving win "movers near me" searches market by market, growing blog clicks 348%.
The Problem
Pink Zebra Moving, a multi-location moving franchise operating across markets including Grand Rapids, Kansas City, and Tampa, needed organic visibility beyond branded searches in each local market. Moving is a high-intent but infrequent search category, and for a multi-location brand, ranking isn't a one-time win. It has to be earned separately in each market, alongside broader trust-building content that reassures prospects regardless of city.
A Deeper Dive
A closer look at the challenges
Challenge
01
As a multi-location franchise, rankings for "movers near me" and similar searches had to be earned separately in each market rather than won once on a central domain.
Challenge
02
Moving is a high-intent but infrequent search category, meaning most prospects compare a long list of local options when they do search, requiring strong content to stand out.
Challenge
03
The brand needed broader trust-building content that reassured prospects regardless of the market they were searching in, in addition to location-specific content.
The Solution
The Digital Resource team published location-specific blog content, internally linked to each market's local service pages, paired with broad educational moving content to build trust and authority across the entire brand, giving every location a growing library of locally relevant content on top of core service pages.
Implementation
Step 1
We published location-specific content for each market, internally linking it to that market's local service pages, giving every location a growing library of locally-relevant content on top of the core service pages.
Step 2
We built broad educational moving content, including packing tips, moving-day guidance, and planning resources, to establish trust and authority across the entire brand rather than one market.
Step3
We connected each article to the service page for its market, ensuring content visibility directly fed the pages that convert.
Impact
348%
Increase in Blog Clicks
481K
Blog Impressions
8.6
Average Blog Position
