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La Cantera Dental Group
Case Study
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Dental
SEO
84.7%
Increase in Organic Clicks
Learn how SEO helped La Cantera Dental Group turn existing search visibility into stronger rankings and more patient actions.
The Problem
La Cantera Dental Group, a multi-location practice with an unusually broad service list including full sedation options, TMJ treatment, and special-needs patient care, was already appearing frequently in search, but a low average position and weak click-through rate meant those impressions weren't producing traffic. The opportunity was improving existing placement and making listings more compelling, rather than chasing net-new visibility.
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A Deeper Dive
A closer look at the challenges
Challenge
01
With a low average search position, the site's frequent search appearances weren't translating into clicks or traffic.
Challenge
02
A weak click-through rate meant listings weren't compelling enough to earn the click, even when they appeared in relevant searches.
Challenge
03
Managing consistent, location-specific visibility across two offices — La Cantera Pkwy and Park Oaks/San Pedro — added complexity to improving rankings and relevance.
The Solution
The Digital Resource team rewrote metadata to match patient search intent, expanded location-specific content and schema for both offices, and elevated the practice's special-needs and anxious-patient content — focusing on improving placement and relevance for existing visibility rather than chasing net-new impressions.
Implementation
Step 1
We rewrote titles and meta descriptions across treatment pages to match how patients actually search for sedation options, TMJ relief, and family dental care, improving both ranking and click-through.
Step 2
We expanded location-specific content for both La Cantera Pkwy and Park Oaks/San Pedro, adding schema markup to reinforce address and hours consistency across listings.
Step3
We elevated the special-needs and anxious-patient content in internal linking, recognizing it as a genuine differentiator for the practice and a strong conversion driver for a segment that often struggles to find accommodating providers.
Step 4
We streamlined appointment request forms and reviewed call tracking so phone conversions from sedation and emergency-intent searches were properly captured in reported totals.
Impact
84.7%
Increase in Organic Clicks
944
Organic Clicks
21.5
Average Search Position
0.81%
Click-Through Rate
116,407
Search Impressions
