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Half Moon Plumbing
Case Study
Home Services
Google Ads
6.35X
Return on Ad Spend
See how Google Ads and Local Services Ads helped Half Moon Plumbing generate $1.26M in revenue and a 6.35X ROAS in 4 months.
The Problem
Half Moon Plumbing, a home services company, was already a high-performing business generating approximately $10M annually. However, the company needed a scalable paid media system to reach its next growth milestone of $13–15M in annual revenue. Without a structured strategy in place, Half Moon Plumbing lacked the consistent, high-intent lead pipeline needed to support that next stage of growth — and a newly launched electrical division needed lead generation built entirely from scratch.
A Deeper Dive
A closer look at the challenges
Challenge
01
Half Moon Plumbing had no structured paid media strategy in place to support scaling to its next revenue tier.
Challenge
02
The business lacked a full-funnel system, resulting in an inconsistent pipeline for generating high-intent leads at scale.
Challenge
03
A newly launched electrical division had zero leads and required a lead generation strategy built entirely from scratch.
The Solution
The Digital Resource team implemented a comprehensive, full-funnel Google strategy designed to capture demand at every stage of the buyer journey, from awareness to ready-to-convert. This included segmented search campaigns by service line, Performance Max campaigns for expanded reach, and aggressively managed Local Services Ads to dominate high-intent search traffic.
Implementation
Step 1
We broke out branded and non-branded search campaigns by individual service line, including electrical, water heaters, drains, and emergency services, to improve relevance and efficiency.
Step 2
We launched geo-targeted Performance Max campaigns to expand reach and capture additional demand across multiple Google properties.
Step3
We aggressively managed Google Local Services Ads to dominate high-intent, ready-to-convert search traffic, which proved to be a major revenue driver.
Step 4
We built dedicated campaigns for the newly launched electrical division, generating leads and accelerating growth from the moment it launched.
Impact
6.35X
Return on Ad Spend
$1.26M
Total Revenue Generated (4 Months)
907
Total Conversions
