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Cali Tan
Case Study
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Social Media Marketing
100%
Increase in Instagram Views (YoY)
Learn how Social Media Management helped Cali Tan build a consistent brand presence and double Instagram engagement year over year.
The Problem
Cali Tan had no consistent or cohesive social presence. Posting was irregular and off-theme, with no unified brand look across platforms. Content wasn't clearly spotlighting the services on offer, leaving potential customers unaware of the full range available, and both platforms were seeing reach well below the brand's local potential.
A Deeper Dive
A closer look at the challenges
Challenge
01
An inconsistent posting cadence created visibility gaps, causing the brand to disappear from feeds for extended periods.
Challenge
02
Posts lacked a shared visual identity across platforms, undercutting brand recognition.
Challenge
03
Services weren't being actively promoted, leaving potential customers unaware of the full range available.
The Solution
The Digital Resource team established a consistent, on-brand posting cadence across Instagram and Facebook, centering content around the brand's core services to keep every offering visible to current and prospective customers.
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Implementation
Step 1
We established a reliable, on-schedule posting cadence across Instagram and Facebook so the brand appeared consistently rather than disappearing between posts.
Step 2
We applied unified, on-brand visual guidelines to every post, creating a cohesive and recognizable feed across both platforms.
Step3
We centered content on the services offered, developing a content mix that rotated through and highlighted each core service to keep every offering visible.
Step 4
We tracked and refined performance across both platforms to identify what resonated, focusing the strategy on what drove the strongest visibility and engagement.
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Impact
100%
Increase in Instagram Views (YoY)
100%
Instagram Content Interactions (YoY)
93.8%
Instagram Reach (YoY)
