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Budget Fence and Gate System
Case Study
Home Services
Google Ads
$93,000
Confirmed Revenue (3.02X ROAS)
Learn how Google Ads helped Budget Fence and Gate Systems generate a 7.3X return on ad spend and a $300,000+ revenue pipeline.
The Problem
Budget Fence and Gate Systems, a home services company specializing in residential and commercial fence and gate installation, was struggling to connect its marketing spend to measurable revenue. Previous efforts had chased high-volume keywords that failed to attract genuine buyers, resulting in wasted ad spend, inflated traffic numbers, and an ROI that couldn't justify the investment.
Without a system in place to connect marketing activity to actual revenue, Budget Fence and Gate Systems needed a Google Ads strategy that could not only drive qualified leads but also prove its impact on the bottom line.
A Deeper Dive
A closer look at the challenges
Challenge
01
Previous efforts chased high-volume keywords that failed to attract genuine buyers, resulting in wasted ad spend, inflated traffic numbers, and an ROI that couldn't justify the investment.
Challenge
02
There was no system in place to connect marketing activity to actual revenue. Phone calls, form fills, and chat conversations weren't being tracked, making it impossible to optimize campaigns based on true performance.
Challenge
03
The local fence installation market is highly competitive, with established competitors already commanding strong visibility in paid search results.
The Solution
The Digital Resource team built a Google Ads strategy targeting high-intent keywords with an aggressive bidding approach designed to dominate top ad positions and capture in-market buyers at the moment of search. To ensure every dollar could be tied back to results, we implemented full attribution tracking across phone calls, form submissions, and live chat conversions.
Implementation
Step 1
We conducted a full audit of the client's previous campaigns and keyword targeting to identify where budget was being wasted on high-volume, low-intent traffic.
Step 2
We rebuilt the keyword strategy around high-intent search terms. We implemented an aggressive bidding strategy to secure top-of-page ad positions, positioning Budget Fence and Gate Systems ahead of established competitors such as Superior Fence.
Step3
We implemented comprehensive attribution tracking, connecting phone calls, form submissions, and live chat conversations directly to campaign performance, giving the client full visibility into true ROI.
Step 4
Our team continuously monitored performance, refining ad copy, targeting, and landing page elements to improve click-through rates and conversion rates over time.
Impact
$93,000
Confirmed Revenue (3.02X ROAS)
360
Total Leads Generated
44.16%
#1 Absolute Top-of-Page Ad Position Rate
