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1-800 AnyTyme
Case Study
Home Services
SEO
8.4
Homepage Average Position
Learn how a full website rebuild helped 1-800 AnyTyme move its homepage from page three of search results to page one.
The Problem
1-800 AnyTyme needed stronger organic visibility, with important pages — including the homepage — appearing too far down in results to consistently earn clicks. The homepage began the period with an average position outside the first two pages of results, and the reporting period aligned with a full website rebuild, meaning structural SEO problems could be fixed at the foundation rather than patched onto an aging site.
A Deeper Dive
A closer look at the challenges
Challenge
01
The homepage began the period with an average position outside the first two pages of results, well beyond where most searchers would ever scroll.
Challenge
02
A flatter, less organized site structure made it difficult for search engines to understand and rank individual services clearly.
Challenge
03
Without a rebuild, structural SEO issues could only be patched rather than addressed at the foundation.
The Solution
The Digital Resource team used the full website rebuild as an opportunity to restructure the site around clear service silos, rewrite homepage copy around the core value proposition, and rebuild internal linking and structured data sitewide — using the rebuild to fix the SEO foundation rather than patch around it.
Implementation
Step 1
We restructured the new site around clear service silos — plumbing, cooling, heating, electrical — with dedicated subpages for each service, replacing a flatter, less organized structure.
Step 2
We rewrote homepage copy and metadata to lead with the core value proposition and service area.
Step3
We rebuilt internal linking to logically connect service and location content, implementing sitewide structured data to support rich results.
Step 4
We integrated a ServiceTitan booking widget directly on the homepage to shorten the path from search click to scheduled appointment, and configured full analytics and conversion tracking on the new platform to carry measurement forward.
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Impact
8.4
Homepage Average Position
31,361
Search Impressions
20.6
Sitewide Average Position
