Yelp Ads

What is an Enhanced Yelp Profile?

People on Yelp trust is over other sites, like Google, Facebook, and Thumbtack. This is because they are looking to make a decision and need a reputable business. An enhanced Yelp profile unlocks access to additional promotional elements.

Remove Competitor Ads

Just as your Yelp Ads will show on competitor profiles, other businesses can show on your profile – unless you upgrade your profile. When you pay for an enhanced profile, you can ensure that competitor ads will not show up on your page.

Logo Placement

You will not have your logo on your profile on a standard, free Yelp profile. Bolster your legitimacy by having your logo present at the top of your profile.

Custom Call-to-Action

The CTA button makes it easy for people visiting your profile – whether through an ad or organically – to take the next step. Direct consumers to a form on your site, a specific webpage, or even to make a call with this custom button.

Business Highlights

Select up to six badges that highlight unique features about your business. This can include the number of years you’ve been in business, if you’re veteran owned, or even if you’re vegan-friendly! Depending on your offerings, you can adjust your business highlights.

Photos Slideshow

People are visual nowadays! With an enhanced profile, you can upload photos that depict what you do best. Whether it be a headshot of your doctor, pictures of your menu, or images of your location, photos can make all the difference between a consumer choosing you or your competitor.

Portfolio

Yelp makes it easy to show off what you do! The portfolio section consists of a “gallery” of your work with supporting captions. For service-based businesses, this is a great way to showcase your work.

‍

Elements of an Effective Yelp Ad Campaign

Outline Your Goals

Outlining your goals, as well as how you can possibly achieve them, should always be the first step before creating an advertising campaign.

Think of the things that matter most to your business. Do you want people to call you? Increase web traffic? Whatever your goals are, our Digital Advertising experts will create a personalized strategy to ensure you meet them.

Understand Your Audience

By having a specific audience in mind, you make it easier for us to narrow the scope of the campaign to target the type of consumers who are most likely to buy your products or services.

Not familiar with your target audience? We’ll conduct thorough market research to assess who your ideal clientele is, what their pain points are, and what they’re being served by competitors. From there, we can make educated strategy decisions.

Set Your Budget

Yelp ads follow a pay-per-click model. That means you only pay when someone literally clicks on your ad. Depending on your niche and the audience you’re going after, this cost can vary. Our team will recommend a budget based on how much a new client is worth to you.

Control Your Own Narrative

Effective advertising is more than merely communicating information to a target demographic. It’s also about creating compelling content that will get users eager to learn more about your business, products, and/or services.

With Yelp Ads, you have 100% control of what you want on your enhanced profile. It’s up to you to decide on the content, such as which photos to showcase, business highlights, and a call to action that will encourage prospects to take your desired action.

Track and Measure Your Success

Once your campaign is out there, our team will monitor it to determine its effectiveness. Since it’s our job to help you succeed, we make it a point to keep track of the specifics to see how our strategy is working.

Analyzing metrics such as cost-per-click, the number of impressions, and the number of times your ad was shown to users helps us (and you) get a better understanding of how we can develop ads for maximum effect.