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Oct 19, 2021
By now, you've probably noticed businesses sneaking holiday-themed posts into their social media accounts, decorations into their displays, and holiday visuals into their websites.
It’s a sign that the annual holiday madness is about to begin, which means promos, sales, and big discounts are going to be everywhere. This is very exciting not just for shoppers, but also for marketers and business owners.
You might think that it’s a bit too early to plan holiday marketing since we still have Halloween to anticipate. But, before you know it, everyone’s already playing Christmas songs, decorating their trees, and shopping for gifts!
While not everyone enjoys listening to Mariah Carey’s Christmas renditions as they bake their holiday cookies, the holiday season is indeed a perfect time for businesses like you to connect with your customers, reach out to prospects, and try to win back lost customers joyfully.
Whether it’s to entice new leads with some powerful holiday ad campaigns or show your loyal customers you care, you can definitely use the Christmas spirit to your marketing benefit.
This is why we believe that now’s the best time to plan on how you’re going to leverage the holiday fever to make the most out of your online marketing campaigns. As your go-to local SEO in Miami, we will share with you marketing tips you can use to run a successful holiday campaign.
Without further ado, let’s get started!
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When you’re trying to launch and handle too many holiday campaigns at a time, it's easy to overlook something as obvious as ad extensions. However, it’s a feature you should never forget to use.
In case you’re not aware, an ad extension is an element of an ad where you can show additional business information, such as phone number, address, store ratings, and more.
Aside from the fact that they provide additional information that can drive users to click on your site, ad extensions can also prompt people to convert directly from the search results, making them a vital part of your marketing strategy.
Some ad extension features you want to include in your ads are:
If you’re selling physical products, then running Shopping campaigns is something you want to invest in this holiday season.
Shopping campaigns (formerly known as Product Listing Ads) are a campaign type that lets you advertise your products by showing users detailed product information, such as photo, name, price, store name, and many more.
Modern consumers are looking to make informed purchasing decisions, making Shopping campaigns the perfect way to generate quality leads.
By showing people relevant information about your products, you attract visitors that have a high intent to buy.
But, here's the thing, your products will likely appear alongside other similar products from different retailers.
So, to maximize the impact of your ads and stand out to your target audience, follow these steps:
Marketing for the holidays can get so hectic, but ad automation can help free up your time, so you can focus on other important tasks that cannot be automated.
According to Business.com, advertisers can save 30% of their time if they automate their online advertising. Plus, it can help optimize your campaigns for higher click-through rates and lower cost-per-click.
Ad automation refers to automating areas of your digital advertising efforts, like the date and time your ads will appear, using different software and tools.
There are countless ways to automate your ads, but most of them fall under one of these two primary categories:
Bid Automation
Automated bidding is designed to help you maximize results based on your set campaign goals. Google Ads automated bidding is the most popular among the six different types of automated bidding available.
Bidding automation helps you do the following:
Content Automation
Content automation is designed to help you show your ads in front of the right audience. Examples of content automation are:
Ad automation can be so powerful in terms of streamlining lead generation, customer segmentation, analytics processes, customer lifecycles, lead scoring, and more.
Ad automation will make your life so much easier, which is why we recommend that you include it in your holiday marketing plans.
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You can’t be complacent about your ad copy, especially during a time where every brand and business is launching multiple campaigns and marketing gimmicks at a time to make the most out of the holiday fever.
Competition is even tighter during the holidays. So, before launching any of your campaigns, take the time to review your ad copy and see if it’s enough to get your target audience to buy.
Rewriting ad copy takes time, and even longer to do it well, but it’s worth it. By writing highly unique ad copies to propel your holiday sales, you’re putting your business ahead of your competitors. And, it tells your audience that your offerings are current, which will further drive your ideal customers to click and convert.
Here are some powerful tips to supercharge your ad copy:
Although Christmas isn’t everyone’s favorite time of the year, many people celebrate this holiday across the world and a lot of shopping happens during this time.
According to Deloitte, it is expected that e-commerce holiday shopping will increase by 11-15% this year, which is about $210 billion to $218 billion.
With this in mind, you want to create seasonal ad campaigns that target holiday shoppers.
Here are some tips you can use when targeting holiday shoppers:
Everyone is looking for the best deals during the holiday season. Keep this in mind when creating an ad copy for your seasonal shoppers.
Instagram is the perfect place to post your very best holiday pics. Not only is it a great way to engage your followers, but promoting your holiday posts to appear in front of your target audience is can also drive more people to your website or store.
Whether it’s your CEO in an ugly sweater greeting everyone a festive holiday, your team being silly while decorating the office Christmas tree, or your products in a Christmassy ad copy, get creative and jolly with your posts. Don't forget to use hashtags and tag your products!
Remember that time you finally bought those sneakers you were eyeing after seeing them multiple times on your social media feed, and everywhere you go online?
Well, sadly that wasn’t the universe conspiring so you can buy it - that was remarketing!
But it’s super effective, right? During the holidays, a lot of people are waiting for “signs” to finally buy what they’ve always wanted, an excuse to splurge on something expensive or check out the cart they abandoned.
Consumers are so busy during the holidays and are making decisions fast, so you want to keep your brand on top of their minds through remarketing. Remind them of an item they forgot to checkout, or make sure you lure them back into your website by showing them a collection of the product they recently checked out at your website.
However, when remarketing, avoid showing your ads multiple times in a row because that would then be very annoying. Make sure that your membership duration is for 15 days, so your ideal customers can see your ads more frequently as the holiday approaches.
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Ever heard of the old saying “give love on Christmas day”? Well, doing a giveaway on social is the way to do it!
You can run giveaways on Instagram, Facebook, or other social platforms where most of your audience is spending their time online. Just make sure to set clear rules and follow the platform’s guidelines when doing it.
The benefits of running giveaways or doing contests during the holiday season are massive. Not only will it draw more eyes towards your business, but it can also increase your following, drive sales, and an opportunity to collect data and user-generated content.
It can be as simple as giving away a big discount, an exclusive holiday merch, or one of your most sought-after products.
Fill your email marketing campaigns with the Christmas-shopping spirit. Send out fun seasonal emails, not just to sell products, but also as a way of connecting and giving back to your email list.
Feel free to include exclusive discount codes they can use for their holiday shopping, a thank you note celebrating another fruitful year with them, and exclusive product bundle offers you know they’ll love.
Below are some email marketing best practices you should follow for the holidays:
If you're looking for a surefire way to get more leads and boost your sales this holiday season by running successful campaigns and optimizing them for local SEO Miami, then these nine tips and tricks are exactly what you need!
At Digital Resource, we’d love nothing more than to help you leverage the Christmas spirit to maximize the impact of your campaigns. Our job is not just to put you ahead of the competition, but to also get you the results you want.
Contact us today to get started with your holiday marketing campaign!
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