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Internet Marketing Case Study | Florida Digital Marketing Agency

Oral Surgery Practice

4 decades of high-quality service. 5-location oral surgery practice. Hundreds of patients being missed out on.

With outstanding care but an outdated marketing strategy, this practice was failing to reach a large portion of their target audience. Looking to build an online presence that would turn leads into real revenue and stand the test of time, they turned to our team at Digital Resource for guidance.

The Strategy

We came up with a well-rounded strategy that would bring in new patients, maintain relationships with current ones, and establish the doctors as industry leaders. They signed a month-to-month agreement for:

Advanced SEO: Search engine optimization and monitoring would increase search engine rankings and improve site traffic with long-term results.

Website Design & Development: A redesigned and responsive website would modernize the brand and improve the patient experience.

Managed Live Chat: A real-time messaging system on the website would pre-screen leads through a trained agent.

Social Media Marketing: By taking one main Facebook page and turning it into 5 location-based profiles, the practice could connect with local patients.

Digital Ads: Google and Facebook advertising would allow the practice to hyper-target their ideal patient and generate quality leads in a shorter timeframe.

Reputation Management: By managing online reviews, the practice could build trust with potential patients.

Blogging for SEO: With 18 optimized posts per month, blogging would allow the practice to rank higher in search results for service-specific keywords.

The Results

By implementing both fast-acting and future-proof methods, we assisted this practice with:

  • Ranking on the 1st page of Google for 45 keywords
  • Capturing upwards of 30 leads per month via Google Ads (Some months see up to 60 leads!)
  • Generating an average of 18 Live Chat leads per month
  • Gaining more than 6,500 Facebook followers
  • Accumulating over 200 positive online reviews

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